Rolex, the leading luxury watchmaker, will be the Title Sponsor of the 2016 FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX. The eagerly anticipated season opener of the 2016 FIA Formula One World Championship™ will be held in less than 40 days from 17-20 March, 2016.
Rolex SA Communication & Image Director, Mr Arnaud Boetsch, said Rolex is delighted to extend its association with this leading global sporting event for a fourth consecutive year.
“Our unique partnership with the FORMULA 1 AUSTRALIAN GRAND PRIX is the culmination of the brand’s history of close ties with the exciting world of motor sport and speed. Now launching our fourth season with Formula 1®, we share a passion for performance, precision and innovation, founded on our pursuit of excellence in technology,” said Mr Boetsch.
Formula One group CEO, Mr Bernie Ecclestone, said that he is delighted that Rolex is the Title Sponsor for a fourth consecutive year and remarked: “Rolex is an integral part of the Formula 1® family and for three wonderful years Rolex has supported the FORMULA 1 AUSTRALIAN GRAND PRIX.”
Australian Grand Prix Corporation Chairman, Mr John Harnden, said he is very proud of the Rolex association and he is thrilled to continue the relationship with a brand that is recognized as one of the most prestigious names in watchmaking worldwide, in addition to being a long-standing supporter of motor sports.
“With the Rolex clock ticking down to the 2016 FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX, we are very proud to build on our strong relationship with Rolex, ensuring not only a world-class Formula 1® season opener, but an unforgettable event for our fans,” said Mr Harnden.