If you've always fantasised about creating your very own sleek F1 machine to race around the track in, zoom past the chequered flag and be propelled up onto the winner's podium, then it's time to immerse yourself in the "Grand Prix Interactive Zone".
The Australian Grand Prix Corporation is pleased to present a brand new ambient interactive experience open to the public at Southern Cross Station in Melbourne from the 2 - 8 March.
This highly innovative technology exhibit gives fans the ability to participate in a series of specialised F1 interactive activities.
The display includes the use of three amazing Formula 1 "configurators"- where users personalise their own ultimate F1 car, interact with F1 race simulators through virtual driving on the Albert Park street circuit and experience 'augmented reality interactivity' through 3-D TVs- without glasses.
The configurator uses gesture-based interaction where users take a digital photo of themselves inside their custom F1 car creation and print out a copy on the spot. Fans can also use a custom video camera to position their face on the winner's podium as 'the hero' with the digital print available to take home as a souvenir.
The F1 simulator is Daytona meets Formula 1, where fans immerse themselves in true to life F1 race simulators. Users can channel their inner Mark Webber to virtually race around the Albert Park track battling it out for the chance to win tickets to 2011 Formula 1 Qantas Australian Grand Prix. As the competition heats up, the five contenders with the fastest times throughout the week will be rewarded with the opportunity to witness all the thrilling GP action on and off track on the 27th of March.
Using cutting-edge screen technology and 3D production software, crowds will be amazed as they watch F1 cars spin into the crowd, giving onlookers a close as you can get virtual F1 experience.
“This exciting GP Interactive Zone is a brand new way of using the latest technology to personally engage and interact with fans and visitors of all ages about the incredible word of F1- in their own customised way.” said Andrew Westacott-Chief Executive Officer, Australian Grand Prix Corporation.
The GP Interactive Zone also features a Red Bull F1 car in its finest 2011 livery for fans to see up close as well as a Porche GT3 and a Formula 5000.
Launching on the 2nd of March, with free entry, daily giveaways, GP tickets up for grabs and awe-inspiring technology available to everyone, the uniquely- designed Grand Prix Interactive Zone is sure to astound all 30,000 plus visitors travelling through Southern Cross Station every peak hour.
Grand Prix Interactive Zone: Southern Cross Station
2-8 March 2011, 7:30am- 7:30pm, Free