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Formula One In Full Flight



31 MAR - 03 APR 2016

The Australian Grand Prix Corporation is delighted to announce luxury watch brand Rolex has re-signed as the Title Sponsor of the 2014 Formula 1® Rolex Australian Grand Prix at Albert Park, 13-16 March.

A helicopter flight over the Albert Park Lake involving a Red Bull Racing car dramatically suspended from its undercarriage celebrated the exciting extension of Rolex’s global partnership with Formula One® and world motorsport’s imminent arrival in Melbourne.

Premier of Victoria Denis Napthine was also in attendance, he said the global exposure generated through Formula One® was unrivalled by any other annual sporting event staged in this city.

“Melbourne and Victoria are known the world over as the home of major events and the Australian Grand Prix plays a key role in ensuring our sporting line-up remains first-class in a global sense,” Dr Napthine said.

A number of other key announcements were made at the media launch – Melbourne model Georgia Geminder was unveiled as the Official Ambassador of the 2014 event and Australian motorsport champion Craig Lowndes was named V8 Ambassador.

Australian Grand Prix Corporation Chairman, Ronald Walker AC CBE, said the 2014 event would once again be shown around the world on free-to-air television, which will ensure millions across the globe watch the broadcast.

“The 2014 Formula 1® Rolex Australian Grand Prix will be seen by those in Europe at breakfast and the Asian market during lunch. Images of our city skyline and Albert Park will be beamed around the world into 185 territories*, reinforcing the importance of this event in promoting Melbourne to the world,” Mr Walker said.

Rolex SA Director of Communications and Image, Arnaud Boetsch, also expressed his excitement.

“We are delighted to be the Title Sponsor of the 2014 Formula 1® Rolex Australian Grand Prix which marks the start of 2014 season and further demonstrates Rolex’s commitment to Formula One® and the best of global motorsport. Last year was a great way to start our Global Partnership with Formula One® and we are looking forward to some exciting racing in Australia,” said Boetsch.

The German powerhouse Sebastian Vettel is still the man to beat in 2014 with the four-time World Champion racing his way to 13 victories last season with Red Bull Racing, nine of which were consecutive.

While the eyes of the world may be on Vettel, focus here in Australia will be on his teammate Daniel Ricciardo as he kicks off his first season as driver for Infiniti Red Bull Racing. Ricciardo hails from Western Australia; he graduated from Toro Rosso to top team Red Bull following the retirement of fellow Australian Mark Webber.

Melbourne traditionally hosts the season opener with the race bringing plenty of action when the teams line up against each other for the first time in the New Year.

Sunday General Admission tickets purchased before 1 March, 2014 are available at the special early bird price of just $79.

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