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The Swisse Color Run Launches Grand Prix Edition

Following hot on the heels of its massive event at Flemington Racecourse on November 24, The Swisse Color Run today announced that the world famous Albert Park Grand Prix Circuit will play host to ‘The Swisse Color Run Grand Prix Edition’.

The Sunday March 2, 2014 event will see an expected 20,000 eager ‘Color Runners’ take to the track for the ‘Happiest 5k on the Planet’, running along the very same roads, that just two weeks later, will welcome motorsport elite from around the world.

Registrations for the event will open at 12 midday on Friday, December 6 with entries available from www.theswissecolorrun.com.au. With two previous sell out events, staged at Flemington Racecourse, Melbourne’s next chance to get colourful will be the ultimate high octane version of the much loved run.

Australian Grand Prix Corporation CEO Andrew Westacott commented, “We are absolutely delighted to welcome such a fun and vibrant event in the lead up to the 2014 Formula 1® Australian Grand Prix. With the majority of the Grand Prix infrastructure in place, it will be like no other running track in Australia. We encourage the community to get involved; it doesn’t matter whether you are young or old, fast or slow, it’s a rare opportunity and promises a view of the track very few members of the public ever get to see.”

The Color Run Australia National Manager Luke Hannan added, “We are really excited to be able to share this once-in-a-lifetime chance to run on the Grand Prix track with our legion of Melbourne fans. Both Color Runners and Formula One fans alike will be pumped to be a part of the Grand Prix action come March. We can’t wait for what’s going to be a very colourful day trackside.”

The five kilometre fun run with a colourful twist is inspired in part by the Hindu Holi festival, with its tradition of welcoming Spring by throwing natural coloured powders. Runners begin dressed in white and finish looking like a rainbow after they are showered with coloured powder during the 5km course and beyond, all in the name of fun.

Made from 100% natural and safe food-grade corn starch, the coloured powder turns pristine whites into multi-coloured masterpieces.

Catering for participants of all ages and fitness levels, the Grand Prix Edition will take Color Runners around the famous street circuit, kicking off from the starting grid and running along Aughtie Drive, following the chicanes to head down Lakeside Drive before gathering together for a colourful extravaganza of epic proportions at the ‘Finish Festival’. This family-friendly party atmosphere features great music from the stage and celebrations culminate in mass throws of coloured powder packets containing every colour of the rainbow – a sight to behold. Importantly, there is also a ‘Cleaning Zone’ for runners to get cleaned up in the before leaving the course.

EVENT BACKGROUND & DETAIL

Founded in the USA in January 2012, The Color Run kicked off its Australian tour in Melbourne in November 2012 as The Swisse Color Run. With events held in Sydney, Melbourne, Perth, Adelaide, Newcastle, Gold Coast, Cairns, Townsville and Sunshine Coast, the whole country has become multi-coloured as part of the biggest global running series, with more than 150,000 Aussies becoming Color Runners to date.

On Sunday, March 2 2014 for the Grand Prix Edition, the first runners will begin at 9am and then continue in a staggered fashion, with waves of 500 participants released across the start line approximately every three to five minutes.

Color Runners can enter The Swisse Color Run as individuals or register as a team of four or more. Entry fees include:

  • Official event white T-shirt
  • Official event sweatband
  • Official race bib
  • The Color Run temporary tattoo
  • 1 x colour powder packet for the Finish Festival
The Swisse Color Run Entry TypeEntry Fee
Individual*$60.50
Group rate (4 or more) - Cost per person*$55.50
Kids under 5Free

*Ticket price includes public transport on metro PTV services.

The Swisse Color Run is not a charity event, but encourages its runners to run for a cause and raise funds through their participation via the Everyday Hero platform for an appointed local charity. An announcement will be made in coming weeks regarding the official charity partner for the upcoming Melbourne event.

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