Formula 1 ® entered uncharted territory this week when the Swisse F1 Two-Seater took to the Great Ocean Road and put on a spectacular display along the iconic stretch of Victorian coastline.
It marks the first time in history that a Formula 1 ® car has travelled along Victoria’s major tourist route, with the breathtaking drive commencing at the 12 Apostles and weaving its way towards Lorne.
The activity took place as a teaser to the 2013 Formula 1® Rolex Australian Grand Prix, marking just over a month until the high octane world of Formula 1® arrives in Melbourne.
The Australian Grand Prix Corporation joined forces with Tourism Victoria in the exciting initiative, bringing together two of the states’ highest profile attractions, the 2013 Formula 1® Rolex Australian Grand Prix and the Great Ocean Road.
The race and the road form an integral part of Victoria’s tourism offering, both domestically and internationally, and are pivotal in boosting the local economy.
CEO of the Australian Grand Prix Corporation Andrew Westacott was proud to be part of the joint effort with Tourism Victoria which will see the images used as part of a promotional campaign.
“International motorsport already showcases the stunning scenery Victoria has to offer through events at Albert Park and at Phillip Island – this drive down the Great Ocean Road is just another way the motorsport has helped sell this state to the world,” said Westacott.
A delighted Westacott continued, “The imagery is breathtaking. The combination of a Formula One car and our iconic coastline is unique.”
Victorian Minister for Tourism and Major Events Louise Asher said that the Grand Prix was an integral part of Victoria’s major events calendar.
“Victoria’s major events calendar is arguably one of the most prestigious and successful in the world and the Great Ocean Road is one of Australia’s most beautiful natural assets. Together, they form just a small part of what Victoria has to offer international visitors.”