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CONNECT, ENGAGE AND SHOWCASE YOUR BRAND AT THE FORMULA 1® AUSTRALIAN GRAND PRIX.

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“THE FORMULA 1® AUSTRALIAN GRAND PRIX CONTINUES TO BE THE HIGHLIGHT EVENT OF THE RACE CALENDAR WITH MELBOURNE’S ABILITY TO PUT ON MAJOR EVENTS UNRIVALLED THROUGHOUT THE WORLD. NOT ONLY IS THE CIRCUIT CHALLENGING BUT THE CITY COMES ALIVE AND HAS SOME OF THE BEST FANS I’VE SEEN.” David Coulthard

The 2017 Formula 1® Australian Grand Prix will set the stage for your brand to connect with an estimated 275,000 attendees in a unique and engaging setting.

No other event on the Australian sporting calendar creates as much excitement as the Formula 1® Australian Grand Prix. This is where you witness the fastest, most technologically advanced race cars, driven by the biggest names in motorsport, battling for victory.

The event offers a range of opportunities for brands to showcase their unique offerings in order to drive sales and awareness, increase engagement and interaction with fans and achieve premium and performance brand positioning.

Partners of the 2017 Formula 1® Australian Grand Prix will have access to a range of benefits including:

  • Onsite activations and displays
  • Marketing rights
  • Promotions
  • Multimedia and digital opportunities
  • Signage
  • Branded hospitality suites
  • Advertising on GPTV (event closed circuit TV)

Click here for more information on partnership opportunities at the 2017 Formula 1® Australian Grand Prix.


To discuss partnership opportunities, please call (03) 9258 7166 or fill in the below form and one of our dedicated Business Development team will call you:

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By submitting an enquiry I agree to be contacted by the Australian Grand Prix Corporation (AGPC) in relation to Australian Grand Prix products. The AGPC respects privacy and the protection of personal information, as required by law. The Privacy Policy outlines how AGPC manage personal information and I agree to this privacy policy.
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