Since its founding in 1923, Disney has remained faithful to its commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: Media Networks, Disney Interactive Media Group, Studio Entertainment, Consumer Products, and Parks and Resorts.
The Disney brand has a strong affinity with Australian families and audiences because of the core values: Quality, Storytelling, Innovation, Decency, Community, and Optimism and multiple consumer touch-points with through retail, online, mobile, television, theatrical and live experiences. Whether it be on the big screen with Oscar winning films such as Toy Story 3 and blockbusters such as the Pirates of the Caribbean, Cars, Alice in Wonderland or the magical moments shared on Disney Channel and Disney Online to the live experiences of Mary Poppins, The Walt Disney Company is committed to delivering entertainment with heart.
The Disney-Pixar Cars Junior GP Challenge will take place on Sunday 18th March at the 2012 Formula 1™ Australian Grand Prix. The challenge consists of 10 children aged between 4 and 8 years old competing in a drag like race along pit straight. Children will be dressed like a true Formula 1 driver in Lightning McQueen race suits, helmets and will be driving battery operated Francesco Bernouli Cars provided by Disney. Remember kids under 12 receive FREE entry!