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Innovative Engagement Opportunities

Live Fast at the Formula 1® Australian Grand Prix.

Formula 1® is the pinnacle of motorsport, upheld as one of the biggest sporting events in the world. The Australian Grand Prix Corporation is here to ensure your clients’ brands stand out from the rest and are showcased on a global platform.

Some trusted words from our partners:

“Heineken and AGPC have a longstanding and trusting relationship. Underpinned by a strong sense of strategic alignment, 2020 saw Heineken and AGPC collaborate to bring our vision to life for Heineken House within Paddock Club Lounge."

– Tom Bills
Head of National Partnerships, Lion

Heineken Logo

“What makes this partnership successful is collaborating with the AGPC team and using our mutual appreciation for the power and elegance of both fine wine and racing to create an impactful activation for our brand."

– Kate Bedwell
Fine Wine, Pernod Ricard

St Hugo

“Driving is the #1 usage for sunglasses and this world-class, international event provides a platform for us to reach and engage with passionate consumers who truly value superior technology and performance.”

– Nathan Fisher (Nakana)
Director, Marketing APAC/MEA, Maui Jim Eyewear

Maui Jim

“Motorsport is in Porsche’s DNA so it is only natural that the Australian Grand Prix is traditionally one of our biggest events.”

– Toni Andreevski
Director, Marketing & Motorsport, Porsche Cars Australia


“Our partnership with the Australia Grand Prix Corporation as the exclusive Technology and Innovation partner has further strengthened our market position in Data Analytics and AI and extended our reach nationally and internationally.”

– Dougall McBurnie
Managing Director & Founder, Versor

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