The Australian Grand Prix Corporation is proud to announce the 2017 Formula 1® Rolex Australian Grand Prix received two Gold and one Bronze across three categories at the 2017 Asia’s Sports Industry Awards (SPIA Asia Awards) – the premier awards platform celebrating the best of the best in Asia’s sports industry.
The 2017 Formula 1® Rolex Australian Grand Prix was recognised in the below categories:
- GOLD: Best Sports Event Hospitality Offering
- GOLD: Best Integrated Marketing Campaign for a Sports Event
- BRONZE: Best International Sporting Event sanctioned by an International Federation
Adjudicators of the 2017 SPIA Asia Awards received over 400 submissions from 47 countries across 23 different categories.
All submissions were scrutinised by a judging panel consisting of 27 independent high-profile industry experts, making the achievements of the Australian Grand Prix Corporation even more commendable.
Minister for Tourism and Major Events, The Hon. John Eren MP, applauded the efforts of the Australian Grand Prix Corporation and the Australian sporting landscape more broadly.
“Melbourne is the only city to win three gold awards at the 2017 SPIA Asia Awards – reaffirming our title as the sporting and major events capital of the world,” said Minister Eren.
“Whether it’s a Formula 1® Australian Grand Prix, a tennis Grand Slam, or a one-off blockbuster at the MCG, Victoria is at the top of the bucket list of sports fans and tourists right around the globe.”
The Australian Grand Prix Corporation CEO, Andrew Westacott, also expressed his excitement that the premier motorsport event has been acknowledged in such high regard in a fiercely competitive Asian market.
“We are incredibly grateful to take home top honours at the 2017 SPIA Asia Awards – having the 2017 Formula 1® Rolex Australian Grand Prix recognised by leaders of the Asian tourism industry in three award categories is a prestigious accolade for the event to receive,” said Westacott.
“We are committed to our customers and to innovating and enhancing the standard of our product offerings each year.
“These awards are a tremendous endorsement of that focus and the efforts of the team at the Australian Grand Prix Corporation.
“As a key pillar of Victoria’s major events strategy which promotes Melbourne and Victoria to the world, the Formula 1® Australian Grand Prix has become synonymous with luxury and world-class hospitality.
“We pride ourselves on being more than just a race and showcasing fantastic entertainment and premium hospitality across the whole event – we’re creating memorable experiences for all our fans.”
For further information about the 2017 SPIA Asia Awards, including all award categories and winners, visit spiaasia.com.
To view the 2018 Formula 1® Rolex Australian Grand Prix hospitality brochure, please click here.