The 2017 Formulr 1 is set to explode with the first event of the year, the 2017 Formula 1® Rolex Australian Grand Prix, using motorsport app Formulr to attract and engage a new, larger audience.
Promotional activations launched across Melbourne from Friday. New users in the city who download Formulr free from the App Store or Google Play then follow the @ausgrandprix profile within the app have the chance to win two tickets to the Webber Grandstand at the Australian Grand Prix.
@ausgrandprix will be posting entertaining content to immerse audiences at the circuit and at home, in the full Grand Prix experience. F1® teams such as Mercedes AMG F1, Williams, Force India and Sauber, also active on Formulr, will allow followers to get a complete view of what's happening around the circuit during the race.
Follow @mercedesamgf1 @williamsmartiniracing @forceindiaf1 @sauberf1team and the event page @augrandprix on Formulr to get all the action in one place. Then read all the latest motorsport news articles in the Moments tab.
With new F1 owners Liberty Media opening up the sport more for digital coverage, teams will take users behind the scenes like never before.
While eager audiences at Albert Park Grand Prix Circuit wait for the incredible new spec F1® cars to roll onto the start grid, they can watch past race highlights from support category Australian GT as well as other series across the globe.
By following @australiangt on Formulr fans can stay up to date with all their race action throughout the year.
Fans can also share their own Australian Grand Prix experience by tagging the event when posting photos and videos to Formulr.
Download Formulr free from the App Store and Google Play:
App Store: http://apple.co/2bJgwkV
Mobile platform Formulr provides one place to connect with the entire world of motorsport, a first in the sport’s 123-year history. Users can search and discover any championship, team, driver, rider, circuit and manufacturer across the globe. The information hub then has a social element built into it. Fans and the industry can see what profiles are racing in each event and interact with posts, videos and articles.
By creating profiles for every event and entrant from the beginning of motorsport in 1894, Formulr also enables the motorsport community to curate its rich history.