The guests in the Formula One Paddock Club™ at the 2017 Formula 1® Rolex Australian Grand Prix will have their culinary senses ignited by the city’s top chefs with personalised menus across the four-day event.
A collaboration with long-time event caterer and partner, Peter Rowland Catering (PRC), the Chef’s Collective is a first for the event and will capture the true spirit of Melbourne as the country’s food capital by gathering six of the city’s culinary heavyweights – Jacques Reymond, Benjamin Cooper (Chin Chin), Shane Delia (Maha), Victor Liong (Lee Ho Fook), Darren Purchese (Burch & Purchese) and Guy Grossi (Grossi Florentino).
Australian Grand Prix Corporation CEO, Andrew Westacott, believes the Chef’s Collective brings a distinctly Melbourne edge to the premium hospitality area.
“Guests in the Formula One Paddock Club™ love their Formula One but they are there for the entire event experience; the world class food, the premium drinks, the atmosphere, the networking – this is where it all happens,” Westacott said.
“The Chef’s Collective is an incredibly exciting new offering for corporate guests and is the cherry on top of the ultimate Formula One experience. Melbourne is the country’s sporting and culinary capital so it makes perfect sense to have the two so aligned at the 2017 Formula 1® Rolex Australian Grand Prix.”
Peter Rowland Catering’s Group Executive Sous Chef, Matthew Haigh, said the Chef’s Collective raises the bar for premium hospitality at major events.
“You’d be hard pressed to find a more collective array of the big players at a sporting event. To have the likes of Ben, Shane, Guy, Victor, Darren and Jacques all working together on one event is sensational,” Haigh said.
“Guests will also have the chance to get up close and personal with the chefs who will have a presence in the Formula One Paddock Club™ suites throughout the four days, adding an exciting new dimension to the event experience.”
Daily menus in the Formula One Paddock Club™ suites will feature at least one menu item from each chef, with a carefully curated support menu created by PRC.