The Lounge to provide an unrivalled entertainment experience

*Images used are for illustrative purposes only. 

The Australian Grand Prix Corporation (AGPC) announced today that Rolex, Sensis and Heineken will present The Lounge at the 2017 Formula 1® Rolex Australian Grand Prix, 23 – 26 March.

The Lounge, which acts as the VIP entrance to the Formula One Paddock Club™ is a constant hub of social activity across all four days of the event. Guests will experience a freshly renovated area that will include new sky lights and open air entertainment areas.

Australian Grand Prix Corporation GM Sales, Commercial and Marketing, Corina Black, said she is extremely excited to welcome three iconic brands in to the Australian Grand Prix family as partners of The Lounge.

“The Australian Grand Prix has become synonymous with luxury and world class hospitality and so what better way to enhance this association than by aligning our event with premium brands in Rolex, Sensis and Heineken who share these common values,” said Black.

Sensis Executive General Manager, James Ciuffetelli said they are delighted to be partnering with the AGPC and excited to be delivering a digitally-led and innovative partnership.

“There will be trackside glamour, fantastic entertainment and premium hospitality – we’re creating a memorable experience for all our guests. In particular, we look forward to hosting and celebrating the achievements of our small and medium business customers who really are the life blood of the Australian economy.”

Andrew Campbell, Managing Director Heineken Lion Australia, said they are excited by the new partnership, “The Lounge is a hub of social activity at the 2017 Formula 1® Rolex Australian Grand Prix and it is most certainly the place to be seen when at the track. As the leading premium international beer globally, Heineken is committed to creating a unique and enriching experience and ensuring the hospitality and entertainment at The Lounge is world-class.”

Rolex, the leading brand of the Swiss watch industry, is the Title Sponsor of the 2017 Formula 1® Rolex Australian Grand Prix for the fifth consecutive year. 

For more information and to book, click on the link below. 

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