New hospitality experience: Parc Chalet presented by The Emerson

There is only one place to be seen this March – Parc Chalet at the Formula 1® 2018 Rolex Australian Grand Prix.

The Australian Grand Prix Corporation (AGPC) is excited to introduce Parc Chalet presented by The Emerson, the newest addition to this year’s hospitality line-up, catering to Melbourne’s event enthusiasts.

Providing guests with sensational views of all the on-track action at Turn 14, the all-new Parc Chalet will bring together an upbeat cocktail bar and vibrant garden setting, with premium entertainment featuring live DJ sets throughout the event, from 22-25 March.

AGPC CEO, Andrew Westacott, believes the event’s newest hospitality offering will cater for those wanting a social event experience, while soaking up all the on-track action.

“Parc Chalet has the full Formula 1® event experience – fast cars, fabulous food, networking opportunities, superior entertainment and glamour, Parc Chalet really will be a one stop shop for fans,” said Westacott.

“Parc Chalet has been designed with Melbourne’s social scene in mind, providing guests with a more casual and vibrant alternative to the prestigious Formula One Paddock Club™ and at an affordable price point.”

Positioned within walking distance to popular event precincts including M-Lane and the Heineken® Village, Parc Chalet will be the perfect social hub to experience the rush of the Formula 1® 2018 Rolex Australian Grand Prix in style.

AGPC General Manager Sales, Commercial and Marketing, Corina Black, said the new hospitality offering was created to capture an audience who may not have considered attending the Formula 1® Australian Grand Prix.

“Having seen year-on-year growth among attendees wanting to socialise and network simultaneously, we saw an opportunity to introduce a product that catered to their varied passion points. Parc Chalet will provide millennials with a stylish and premium Formula One experience,” said Black.

“Parc Chalet will be the place to be with guests treated to live entertainment and trackside action, an exquisite grazing menu created by the Atlantic Group, as well as a selection of premium beverages.”

The Emerson Director, Mark Hinkley, is excited to exclusively align with the Formula 1® 2018 Rolex Australian Grand Prix’s newest corporate hospitality offering, Parc Chalet, to bring the concept to life.

“The Emerson is incredibly proud to be partnering with the Formula 1® 2018 Rolex Australian Grand Prix. We look forward to joining forces with the Australian Grand Prix Corporation and hosting young Melburnians at the Parc Chalet presented by The Emerson,” said Hinkley.

“The Australian Grand Prix Corporation is a market leader in the major events space so to be partnering with such a credentialed organisation, provides an invaluable opportunity to reach our target market in a unique and distinctive way.”

In recognition of the sophisticated Melburnian’s passion for socialising, great music, to be seen and the desire to sample mouth-watering food and share a drink with friends, Parc Chalet aims to encapsulate these elements and create an unforgettable, premium experience for attendees.

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