Ricciardo: Netflix series massive for F1®’s popularity

Daniel Ricciardo in the paddock at the Abu Dhabi Grand Prix 2019

Daniel Ricciardo feels Netflix’s eye-opening series has put Formula 1® “on the map” in the United States.

The Australian driver believes Formula 1® is “becoming much more of a thing” in the US and puts it down to popular show Drive to Survive.

Drive to Survive launched in 2019, taking viewers behind the scenes in the fast-paced world of Formula 1®, with Ricciardo one of the show’s key figures.

A second series - focusing on the 2019 season - will launch on Netflix on February 28.

Speaking on The Daily Show with Trevor Noah in the United States, Ricciardo said: “Judging by the audience here, I definitely feel the F1® is becoming, it’s becoming much more of a thing here in the States.

“Drive to Survive put it on the map and it’s been cool.

“I spend a bit of time in the States and up until a year ago, not really anyone would say hi to me. Not in a bad way but [they would not] recognise me for being an F1® driver.

“Now it’s all, ‘Yeah, we saw you on Netflix, it was great, Drive to Survive’ … we wear helmets so not really many people can see our face a lot of the time so putting a face to the name … that helps.”

Renault driver Ricciardo was also quizzed about his happy-go-lucky nature and said it was important to remember that he was doing his “dream job”.

“I’m doing my dream job, you know,” he said.

“You have to be reminded sometimes. You get so competitive and sometimes so caught up in it that you do forget a little bit of perspective.

“It is my dream job. I travel the world to drive cars in circles which is pretty awesome.”

The pace of Ricciardo’s Renault will be a major source of interest for Australian fans during Formula 1®’s pre-season testing, which begins in Barcelona on February 19.

Ricciardo will then open the season at his home event, the Formula 1® Rolex Australian Grand Prix 2020, which runs from March 12-15.

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