Rolex returns as Title Sponsor of Australia’s F1® race

Rolex, the leading brand of the Swiss watch industry, will be the Title Sponsor of the 2017 FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX.

The 2017 FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX, 23 – 26 March, marks the fifth consecutive year Rolex has been involved as the Title Sponsor of the event.  

Rolex SA Communication & Image Director, Mr Arnaud Boetsch, said “Rolex’s long-term commitment to Formula 1 is underscored by a passion for performance, precision and innovation, founded on a continued pursuit of excellence in technology. These values combined with the brand’s history of close ties with the world of motor sport has led to a unique and strong partnership with the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX”.    

Formula One group CEO, Mr Bernie Ecclestone, said “Rolex is an integral Global Partner of FORMULA 1 and we are delighted that Rolex has continued its support of the FORMULA 1 AUSTRALIAN GRAND PRIX.”

AGPC Chairman, Mr John Harnden AM, echoed Boetsch’s sentiments, declaring it is wonderful news for the major Australian sporting event to have the luxurious watchmaker on board once more and welcomed the continuation of the already strong relationship.

“With the 2017 FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX only 100 days away, we look forward to extending our great relationship with Rolex and delivering an exciting season opener of the 2017 FIA Formula One World Championship,” said Mr Harnden.



Rolex, the leading brand of the Swiss watch industry, is headquartered in Geneva and enjoys an unrivalled reputation for quality and expertise the world over. Its Oyster watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. Founded by Hans Wilsdorf in 1905, the brand pioneered the development of the wristwatch and is at the origin of numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism invented in 1931. Rolex has registered over 400 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces all the essential components of its watches in-house, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Rolex is also actively involved in supporting the arts, sports, exploration, the spirit of enterprise, and the environment through a broad palette of sponsoring activities as well as philanthropic programmes.


Follow the Action