Are you ready to FEEL THE RUSH?

Ralph Lauren Fragrances is partnering with the Formula 1® Australian Grand Prix for the launch of Polo Red Rush: the new men’s fragrance that delivers an instant rush of freshness & energy.

Electric and energizing, it’s that you-only-live-once feeling that demands you seize the moment and feel the rush… of passion, of energy, of freedom. 

Ralph Lauren is an iconic American designer known for creating timeless designs that transcend trends. His designs reflect a modern definition of a luxury lifestyle and his fragrances each evoke a distinct personality in the Ralph Lauren tradition.

“When I design, I create a world.  I imagine every detail – the place, the man, the woman, what they are wearing, right down to the fragrance.” – Ralph Lauren