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Rolex returns as Formula 1® Australian Grand Prix title partner

Thursday, 23 November 2023

Swiss watchmaker Rolex will once again return as the Title Partner of the Formula 1® Australian Grand Prix, the third race of the 2024 season taking place at Albert Park from 21-24 March.

The official event title is the FORMULA 1 ROLEX AUSTRALIA GRAND PRIX 2024.

Rolex was previously the event’s Title Partner between 2013 and 2020, as well as in 2023, and 2024 will mark the tenth occasion for the partnership.


The iconic brand enjoys a close affiliation with the sport as the Global Partner, Official Timekeeper and Official Timepiece of Formula 1®.

With only one race remaining in the 2023 season, the countdown to the FORMULA 1 ROLEX AUSTRALIAN GRAND PRIX 2024 has well and truly begun. Two Australian drivers on the Formula 1® grid, Oscar Piastri and Daniel Ricciardo, have local fans eager to see the action unfold in March.

TICKETS: Friday Grandstand tickets are available from $115. See Formula 1®, F2, and F3 practice sessions from the comfort of a reserved seat, but hurry because seats are selling fast!

Australian Grand Prix Corporation CEO, Travis Auld welcomed the news: “We are thrilled to welcome Rolex back as Title Partner for 2024 and look forward to continuing to work together to create as exceptional event.”

“Rolex is synonymous with Formula 1 and are globally recognised as a leader in their field – they are a perfect match for the Australian Grand Prix.”

“There is a lot of work happening behind the scenes to put together the best combination of motorsport, entertainment and hospitality that Albert Park has ever seen in 2024. We can’t wait to welcome fans back through the gates and share these experiences with them in March.”

Rolex SA, Director of Communication & Image, Mr. Arnaud Boetsch said, "Rolex has a huge affinity for Australia, enjoying strong sporting ties with the city of Melbourne and being proud Title Sponsor of the Australian Grand Prix."

"The brand forged its partnership with Formula 1® a decade ago by becoming a Global Partner and the Official Timepiece of the racing series."

"This alliance with the pinnacle of motor sport is found on our mutual quest for precision and world-leading technology.”

While Sunday’s race day General Admission and Grandstand tickets have been largely exhausted, tickets remain for Hospitality suite packages, and General Admission tickets are still available for Thursday, Friday and Saturday.

Limited grandstand seating is also available