MECCA MAX returns to the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026

Full-throttle Australian beauty brand MECCA MAX is taking pole position at the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026, marking its third consecutive year as a partner of the event. Returning bigger and bolder than previous years, the brand is expanding its signature 'Beauty Pit Stop' to meet accelerating demand from the motorsport community.

The 'Beauty Pit Stop' is designed as a trackside beauty garage where fans of all ticket types can enjoy complimentary express eye services. These high-impact glam sessions utilize the brand's Zoom franchise formulas, which are specifically built to endure the intensity of all 58 laps of the race. For the first time, fans will also be able to purchase an extended range of products and limited-edition gifts directly trackside.

"As a Victorian, female-founded brand, it's incredibly special to show up for a community that has embraced us with such energy," says MECCA-Maginations General Manager, Alexandra Bokeyar. "With the largest share of female fans at any F1 race in the world, Melbourne continues to lead the way, and we're proud to celebrate the growing presence of women in motorsport."

Emma Pinwill, Australian Grand Prix Corporation Chief Commercial Officer, notes that female attendance in Melbourne is among the highest on the global calendar, reaching 46% in 2025. "Partnering with MECCA MAX feels especially meaningful and showcases the exciting direction motorsport is heading," says Pinwill.

To anchor the partnership, MECCA MAX has unveiled a limited-edition eye makeup value set created exclusively for the 2026 event. The set is packaged in a co-branded Albert Park Circuit x MECCA MAX chrome cosmetic bag and retails for $58 AUD (valued at $83).

The set includes:

• Zoom Zip Liner in 'Motor Oil': An exclusive auto-inspired purple-blue duo shimmer.
• Zoom Shadow Stick in 'Pewter': A smooth shadow stick designed for quick, on-the-go application.
• Zoom Liner in 'Graphite': A blendable, ultra-precise, and long-wearing eyeliner.
• Wink Ink Super Mascara: A flake-free, intensely pigmented formula for maximum length and volume.

The Ready Set Zoom! set will be available from Friday, 6 February, exclusively in-store at MECCA and online at mecca.com.

Fans can find the MECCA MAX Beauty Pit Stop at the Melbourne Junction precinct throughout the FORMULA 1 QATAR AIRWAYS AUSTRALIAN GRAND PRIX 2026, which runs from March 5-8, 2026.